Kylie Jenner is back in her King Kylie Era.

It’s hard to believe that it’s been a decade since the reality star coined her nickname. Her wig collection was epic, featuring cuts and colors from all ends of the spectrum.

And, even though Jenner has largely left that part of her personal style in the past, she’s bringing the persona back for a new partnership with Dunkin’ Donuts.

The 28-year-old has launched a new collection of drinks — the King Kylie Collection, of course — with the coffee conglomerate.

All formulated with a pink hue, the trio of summer beverages “channels the nostalgic, playful energy of King Kylie,” the brand shared in a press release.

Jenner and Dunkin’ revealed the drinks on Instagram, featuring a video directed by Dave Meyers.

Meyers is, of course, the genius behind iconic music videos such as Jennifer Lopez’s “I’m Real,” Britney Spears’ “Lucky,” Pink’s “Get The Party Started” and more.

In the ad, Jenner stands at the top of the board room, explaining to a table full of people why the King Kylie collection is a sure-fire winner.

She wears a long, center-parted pink wig that matches her bubblegum pink satin Fecal Matters suit.

“It did, and everyone loves it,” Jenner smiles as she tells the room of suits when they ask her about the drinks going through market research before launch.

Jenner is, of course, her own version of market research.

Jenner acknowledged as much in an interview with the Hollywood Reporter, sharing, “I want it to feel authentic and personal, and something that makes sense for me. I also want something that my followers and fans would love. This felt right from the beginning.”

The beauty mogul spoke with Nylon, adding, “This era is such a big part of me … People just love it every time I go for it and put on a pink wig. So I think stepping back into the King Kylie energy and making it feel new again is always really special.”