TikTok trends come and go, but a good quality purse can last a lifetime — which is why it’s worth looking into the latest hype around a certain Baggu bag. 

If you’re not familiar, Baggu is a beloved accessory maker that has grown in popularity over the last few years for its playful but functional designs, and its famous Crescent Bag is no exception. You can grab it and the brand’s cute belt bags, shoulder bags, totes, fanny packs, laptop sleeves, and more at Amazon — prices start at $48. 

Shop Baggu Bags at Amazon

Baggu Medium Nylon Crescent Bag

If you search the name of this bag on TikTok, you will find dozens of videos from wearers who love it for a few reasons: They say it’s fashionable and that the neutral colors go with everything. But most importantly, it appears deceivingly small — you can fit a ton in the medium tote, including an iPad and over-ear headphones, as Amazon shoppers have noted. It also comes in two other sizes, small and large, and there are 14 fun colors and patterns to choose from. 

The inside has two zipper pockets for organization, and the long, sturdy, adjustable strap makes it easy to wear as a crossbody or shoulder bag. “I’ve gone through a lot of purses or bags similar to this, but this one has been my all-time favorite,” one reviewer raved. “Tons of room to throw lots of stuff in, great material, stylish, lightweight, and totally worth the money.”

Baggu Fanny Pack

The fanny pack is the style that put the brand on the map for me and a lot of my friends a few years ago — and we’re all still carrying the same durable, spacious, hands-free gems today. Both my husband and I have one, and they’ve become essential for travel (think: passport at the ready in the front pocket) and outings, like music festivals or hiking, when you want your limbs available for dance and balance. I even hook an Owala water bottle to mine with a carabiner clip for double hands-free activity.

Like the crescent bag, the fanny pack is also roomier than you’d expect: My husband is a film photographer and can fit his camera plus other necessities, like his keys and wallet, in it comfortably. You can wear it over the shoulder, across your body, or around your waist facing front or back. There are also strap extenders available for those who need them — all you have to do is email the brand and they will send you one for free.

Baggu Cloud Bag

If you’re in the market for a new commuter tote, this one puts the fun in function. It’s not actually made of clouds, but the material is close — swishy, puffy nylon. It’s simple, lightweight, and fits everything you need to carry, be it a laptop, a change of shoes, or both. The bag has an exterior pocket and a zip closure for security, and it packs into its own detachable interior pouch for easy storage if you want to keep one in your car as a grocery bag.

Long story short: You may want to have a few Baggu bags in your rotation. Keep scrolling to add your favorites to your cart now.

Baggu Small Nylon Crescent Bag

Baggu Large Nylon Crescent Bag

Baggu Small Nylon Sling

Baggu Nylon Shoulder Bag

Baggu Cargo Shoulder Bag